That enough US clients would want to work with an agency that has a very strong, distinctive culture and a highly principled approach to delivering great, effective work for its clients. Fortunately there were.

The unknown lady who came up to me back in 1985 at the end of a talk I gave promoting the Everyman Theatre in Liverpool where I was working at the time and getting distinctly disillusioned with theatre, and said, 'Young woman, you could sell ice to the Eskimos.'

Well, I have been compared to Steve Jobs and his ability to generate a 'reality distortion field'. I'm not sure whether that's a compliment or not.

As an extremely action-oriented person, I observed that the single biggest pool of untapped natural resource in the world is human good intentions that never translate into action. As a 25-year ad industry veteran, I observed that there is another equally large and untapped pool which is corporate good intentions. I decided I wanted to bring those two things together and activate them collectively into shared action against shared objectives that would produce shared and mutually ownable results. And importantly, to do it in a way that was not 'worthy but dull', but sexy as hell.
    IfWeRanTheWorld revolves around the concept of the micro action - the real-world action equivalent, if you like, of '140 characters or less'. Everything can be broken down into, and everything starts, with small simple easy to do actions, which are so easy to do why wouldn't you do them? IfWeRanTheWorld is designed to help change the world one micro action at a time.

Well - I've been fascinated, and gratified, by the quite extraordinarily positive response from many, many people - young, old, male, female, all around the world - all of whom empathize with and have experienced this themselves. And some of the emails and anecdotes I hear are at one level hilariously funny, but at another level deeply sad, in terms of the misconceptions and misunderstandings - and bad sex - that can ensue.

That's a tough one, but I think on balance Rikki Tikki Tavi - my stuffed mongoose fighting a cobra that I bought in a street market in Penang, Malaysia for twenty bucks.

I host one big party every year - my annual birthday party, for 200 people. And there have been a number of outrageous party moments most of which I found out about subsequently (because quite a few of them seem to take place in the bathrooms), but as my party is for personal friends only (I don't allow people to bring plus ones, friends or dates), I couldn't possibly share any of those stories with you!

I'm biased, but I think it's everyone's dream locale! New York is the true home of entrepreneurial spirit - its original settlers were the ultimate 'build it and they will come' founders! - and its energy, its dynamism, its multicultural melting pot, its amazing access to talent of every possible kind, makes it the perfect home for any business - and urban centric individual!

Confidence.

As I am no longer a highflying highly paid advertising executive but these days an impoverished startup entrepreneur, I've shed virtually all my previous extravagances - but I have to admit, I will still occasionally succumb to a really amazing pair of shoes.

In my youth? Oh God - David Cassidy!

Jonathan Rhys Meyers.

Well, the things most people consider vices I tend to consider virtues, so, I don't think I have any vices.

Tom Ford.

The Philip Johnson bar at the Four Seasons Restaurant - the ultimate place to drink martinis.

 

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